Total Purchases Tracked
11
▲ last 7 days
Deduplication Rate
45%
▲ of total events
Average Match Quality
5.5 / 10
■ across all events
Untracked Purchase Value
$185
▼ potential missed revenue
Deduplication Status by Event Source
This shows how many events are correctly deduplicated, ensuring accurate reporting and ad optimization.
Average Event Match Quality Trend
Higher scores mean Meta can better match your website visitors to their ad profiles, improving ad performance.
Purchase Value by Tracking Completeness
This highlights how much revenue is fully tracked versus potentially underreported due to incomplete data.
What I'd do for you
✓
Audit Meta Pixel & CAPI
Review your current setup to find exactly where tracking issues exist.
✓
Fix Purchase Event Tracking
Ensure every ticket purchase is accurately reported to Meta for better ad results.
✓
Improve Event Deduplication
Stop counting sales twice so your ad spend isn't wasted on inflated numbers.
✓
Enhance Data Quality
Send more complete customer data to Meta for stronger ad targeting and optimization.
⚡ Plus, repetitive work I'd put on autopilot
Auto-detect Pixel/CAPI Mismatches
Python · Google Sheets API · Slack API
Automate Event ID Generation
GTM · JavaScript · Meta CAPI
Scheduled Tracking Health Report
Python · Google Apps Script · Email
See how I'd build this on your live system — and the data behind it
How it works in production
How I'd set this up on your live system:
Source
Your Website · Showare Ticketing
Captures raw visitor actions and purchase data.
→
Tracking Layer
GA4 · GTM · Meta Pixel
Collects and sends event data to Meta.
→
Server-Side Tracking
Meta CAPI · Python (for advanced matching)
Sends more reliable, secure event data directly to Meta.
→
Verification & Reporting
Meta Events Manager · Custom Dashboards
Monitors tracking health and reports on performance.
Recent Purchase & Checkout Events
| Event ID | Event Name | Source | Value | Deduplication | Match Quality |
|---|---|---|---|---|---|
| EVT001 | Purchase | Pixel/CAPI | $55.00 | Deduplicated | 7.8 |
| EVT002 | Purchase | CAPI | $120.00 | Deduplicated | 8.2 |
| EVT003 | InitiateCheckout | Pixel | N/A | Not Deduplicated | 2.1 |
| EVT004 | Purchase | Pixel | $80.00 | Not Deduplicated | 4.1 |
| EVT005 | Purchase | CAPI | $200.00 | Deduplicated | 9.1 |
Raw source data
dataset.csv — showing 12 of 15 rows. Everything above is computed from this file, untouched.
| Event ID | Event Name | Event Source | Value | Currency | Deduplication Status | Match Quality Score | Browser Parameters Sent | Customer Parameters Sent | Date |
|---|---|---|---|---|---|---|---|---|---|
| EVT001 | Purchase | Pixel | 55.0 | USD | Not Deduplicated | 3.5 | Yes | No | 2023-10-26 |
| EVT002 | Purchase | CAPI | 120.0 | USD | Deduplicated | 8.2 | No | Yes | 2023-10-26 |
| EVT001 | Purchase | CAPI | 55.0 | USD | Deduplicated | 7.8 | No | Yes | 2023-10-26 |
| EVT003 | InitiateCheckout | Pixel | USD | Not Deduplicated | 2.1 | Yes | No | 2023-10-27 | |
| EVT004 | Purchase | Pixel | 80.0 | USD | Not Deduplicated | 4.1 | Yes | No | 2023-10-27 |
| EVT005 | Purchase | CAPI | 200.0 | USD | Deduplicated | 9.1 | No | Yes | 2023-10-28 |
| EVT006 | Purchase | Pixel | 30.0 | USD | Not Deduplicated | 3.0 | Yes | No | 2023-10-28 |
| EVT007 | InitiateCheckout | CAPI | USD | Deduplicated | 6.5 | No | Yes | 2023-10-28 | |
| EVT008 | Purchase | Pixel | 95.0 | USD | Not Deduplicated | 3.8 | Yes | No | 2023-10-29 |
| EVT009 | Purchase | CAPI | 150.0 | USD | Deduplicated | 8.5 | No | Yes | 2023-10-29 |
| EVT010 | Purchase | Pixel | 70.0 | USD | Not Deduplicated | 3.2 | Yes | No | 2023-10-30 |
| EVT011 | InitiateCheckout | Pixel | USD | Not Deduplicated | 2.5 | Yes | No | 2023-10-30 |
Ready to fix your Meta tracking?
I can implement these improvements on your live system in weeks.
bing@bkydataconsulting.com